THE PUBLICITY FOR GOOD
PR MASTERMIND

GET FEATURED ON MEDIA IN 30 DAYS OR LESS!

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New Mastermind: The PR Mastermind for 6 & 7 Figure Earners That Deliver Media Results… FAST!

The Publicity For Good PR Mastermind is a 90-day, intensive, and expert-guided PR training mastermind that is guaranteed to equip you to get media exposure in 30 days or less! No more waiting for months to secure a media coverage! No more wasting tons of money for PR agency retainers that get you nowhere to your PR goals! You will be coached by one of the top female millennial publicist of her generation --- the “Good Girl of PR” Heather DeSantis, all while her team works to get you your first PR opportunity!

DO YOU WANT TO GET FEATURED IN THE MEDIA?

You don’t have to wait forever to get featured on TV and reach your audience. Our disruptive formula to doing PR works 99.9% of the time. No PR experience needed. Let me show you how.

⬇️IS THIS YOU?⬇️

❌ You’re tired of competitors in the space

❌ You’re tired of not being able to attract a new audience

❌ You’re tired of all of the same people working with each other 

❌ You’re tired of seeing your sub par-competitor featured in Forbes 

❌ You have a story to tell and what to reach millions of people

❌ Spending months pitching your stories to the press with little to no success

❌ Wasting money paying a PR agency that doesn’t deliver on the press coverage you need to push your brand forward 

❌ Trying to Google your way on how to do PR but still clueless on how it can help you take your business to the next level of competitiveness and profitability 

⬇️LEARN HOW TO⬇️

✅ Turn PR for your brand from a “marathon” to a “sprint” -- get fast results with the least investment and resources

✅ Create media pitches that get a “yes!” from the press 99.9% of the time

✅ Use the right tools to find stories that will make you a “darling of the press” and make you a favorite resource person for continuous press coverage

✅ Monetize your press coverage to turn your media mileage to actual sales

⬇️LAND FEATURES LIKE⬇️

NEW MASTERMIND

Get Featured In 30 Days

⬇️BENEFITS OF MEDIA PLACEMENTS⬇️

✅ Be seen as an expert 

✅ Spread your message on a wider scale 

✅ Gain recognition from your clients and peers

✅ Share your story on a national and international level

✅ Increased visibility

✅ Grow your email list

✅ Supercharge your SEO by choosing places that provide high-quality backlinks to your website

✅ Be able to add “As Seen On” to your website

✅ Content for digital marketing

✅ Once your big story is published, you get to keep that credit FOREVER as well as share it again and again

✅ Hearing from people who can’t wait to work with you after discovering you because they saw you in the media

WHO IS THE PR MASTERMIND BEST SUITED FOR?

If your business earns a 6 or 7-figure annual revenue and need to add PR to your marketing mix to increase your profit, then this mastermind is for you. Take no more than 2 hours a week (even your VA can do this!) to learn the PR strategies to maximize your business revenue and exposure! 

THE RESULTS-CENTRIC PUBLICITY FOR GOOD FORMULA

A PREVIEW OF THE 90-DAY MASTERMIND ⬇️

Week 1: Introduction to PR and the Media
Week 2: Who Do You Serve? Identifying Your Niche
Week 3: The Crucial Foundation for a PR Campaign: Message Alignment
Week 4: Content Calendar and Social Media Audit
Week 5: Through the eyes of the media
Week 6: Generating PR Ideas
Week 7: How To Find Media Contact Details
Week 8: How To Use Trending Topics To Be Relevant / Awareness Training
Week 9: How To Become A Guest Contributor
Week 10: How To Leverage Social Media To Secure Media Opportunities
Week 11: Podcast Pitching
Week 12: Content Websites That You Can Post On
Week 13: Mapping Out Your Personal PR Plan for the Next 6 Months
Week 15: How to Use Your PR Features in Your Launches
Week 16: How to Make Maximize Media Opportunities to Live Longer Than One Post or One Feature

WHAT IS INCLUDED?

  • A 16-week LIVE training with Heather DeSantis and the PFG publicists
  • COACHING around creating YOUR specific message with monthly training from FAMOUS media personalities!
  • SESSION RECORDINGS sent straight to your email so you can review at your own pace
  • ​WORKSHEETS so you can practice as you progress through the mastermind
  • ​A list of RESOURCES AND TOOLS that the PFG team uses for its own clients
  • ​TRIED & TESTED TEMPLATES to help you get the PR results you desire
  • ​Exclusive access to an Instagram pod
  • ​MONETIZATION 101- the exact framework to follow to increase your monthly revenue by adding PR and media coverage to your marketing plan
  • ​Our PR agency working in the background to bring you at least 1 guaranteed press opportunity during your 90 days 

Want to work with Heather DeSantis and have high ticket results at a fraction of the price? Then you need this PR mastermind!

LET'S TALK PAYMENT OPTIONS

Typically it's at least $15,000 to work with Heather!

PAID IN FULL
$
5,000
Valued at $15,000!
    FLEXIBLE PAYMENT PLAN X3 (EARLY BIRD PRICING)
    $
    1,667
    3 monthly payments

      These Brands Have Discovered the “Good Way” of Doing PR (Publicity For Good’s Raving Clients)

      Why Work With Heather?

      Publicity For Good CEO and Founder Heather DeSantis (aka “The Good Girl of PR), is best known for being a rising name in PR. What most people don’t know is that she does it all while on the road, from a 23-foot AirStream. She manages a 15 strong team from all over the world and oversees an impressive roster of clients all over the world. Her nomadic lifestyle and disruptive, results-focused, and client-centric approach to public relations has allowed her to break down geographic barriers, deliver real, personalized service to clients located all over the US, and grow her agency--all the while allowing her to travel and pursue her and her fiance’s dream of building a 100-acre homestead (soon to be a self-sustaining piece of paradise for their future family).
      Heather has a disruptive approach to public relations which is embodied in how Publicity For Good serves its clients. Instead of charging a ridiculous retainer fee for man hours, Heather and the PFG team commits to delivering and exceeding the number of media features to its clients. Her new approach to PR doesn’t go unnoticed as she was nominated for Forbes 30 Under 30 and was named by Bulldog Reporter as CEO of Small Agency of the Year.

      Heather has been mentioned in the media 577+ times.

      What Our Clients Have to Say

      FREQUENTLY ASKED QUESTIONS

      What exactly is the Publicity For Good PR Mastermind?
      The Publicity For Good PR Mastermind is an intensive 90-day/16-week LIVE PR coaching program designed for 6 & 7 figure business owners. At the end of the mastermind, you will be equipped with the right tools and knowledge to secure your first TV appearance in 30 days or less!
      Who exactly is this mastermind for?
      This mastermind was specifically designed for businesses that are currently earning a 6 or 7-figure annual revenue. PFG specializes in serving brands that are in the Beauty, Health & Wellness, Food & Beverage, and CPG industry. So, if you belong to any of these industries, you will find it extremely helpful to join this mastermind.
      I don’t have any PR experience. Can I still join the mastermind?
      Yes! No experience necessary to join the mastermind. We will equip you with the right tools and knowledge so you can get your first TV guesting in 30 days or less.
      I can’t be there during all the live sessions. Can I still sign up?
      Yes! We will be sending recordings of the sessions to your email after each session so you can still get review them at your own pace. However, we designed this mastermind to be a partnership between Heather and your brand, so you will get the maximum results from your investment!
      What’s the “Pay In Full” Bonus?
      GREAT question! So, if you pay in full $5,000, then you’ll also get a FREE 30 minute introductory strategy call with a publicist.
      What if I’m already doing PR for my brand or currently working with a PR agency? Will this PR Mastermind still be helpful to me?
      Definitely! Heather has a disruptive approach to public relations from a millennial and female perspective. So if you want to learn a new school of thought when it comes to PR that is results-centric from a young PR Agency CEO, this mastermind is for you!

      What Our Clients Have to Say

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